Brand Design Strategist

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

As part of our mandate to create empathetic and innovative products, you will work on brand strategy for user-centred brands within the healthcare and pharmaceutical ecosystem that will help create high impact print and digital projects ranging from branding, packaging, and marketing collaterals. In your role, you will work closely with the design team, researchers and other partners in the pharmaceutical ecosystem and have the opportunity to contribute to existing as well as new brands. Your creativity, strategic thinking, and passion for servicing user needs will be essential in crafting meaningful brand design solutions that prioritize patient experience and user satisfaction.

Key Responsibilities:

• Collaborate with designers and cross-functional teams to understand project requirements and objectives, with a focus on healthcare design and user needs
• Crafting brand strategy and converting research insights to conceptualise effective brand design solutions for visual identity, packaging and marketing of new and existing products, businesses etc.
• Play an active role in brainstorming and conceptualizing brand and design ideas
• Leading and facilitating brand strategy and naming workshops and driving consensus between stakeholders
• Articulating and presenting brand strategy concepts, ideas within the team and to external stakeholders
• Take ownership and manage projects and project timelines
• Ensure brand ethos and vision is maintained when converting the strategic vision into visual design
• Coordinate with stakeholders and other team members to ensure the project is on track
• Keep up to date with industry trends, best practices, and emerging brand tools and technologies to enhance your skills and knowledge.

• BA or Master’s Degree in any of these disciplines -  Visual Communication Design, Graphic Design, Brand Design, Strategy or any other such Design Discipline.
• Have 4 to 6 years of experience designing for brands that have launched or as an in house brand designer/strategist, showcasing concepts and identity, brand stories and impact
• Thorough knowledge of brand strategy, architecture and naming tools as well as workshop frameworks
• Working knowledge in using design/print tools and softwares such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Good command of Keynote, Powerpoint and Miro
• Able to come up with strong brand design concepts and articulate your ideas to the stake holders.
• Great eye and passion for visual design principles.
• Strong online portfolio demonstrating your design projects and creative abilities.

Required Soft Skills:

• Excellent verbal and written communication in English
• Storytelling skills with the ability to successfully articulate design concepts to your team and stakeholders.
• Ability to work in an agile manner, fast paced and good with time management and deadlines
• Attention to detail and ensuring high quality output
• A team player with proven experience in working with cross functional teams
• Indicators of creative thinking through write ups, thesis, blogs, or other such source.
• Eager to learn and keep up to date with new developments such as new brands and trends in the design space.    
• Ability to work within constraints, and adaptability to changing circumstances.

About the Department
Emerging Markets
Branded generics is one of our biggest businesses in Emerging market and our branded products are available 48 countries across 5 regions. Our key markets are Russia, China and Brazil. We also have presence in Latin America, Africa, Australia, New Zealand, ASEAN (Association of Southeast Asian Nations), CIS and Romania. We have added 13 new geographies in the last 5 years.
In the last 4 years, our emerging markets business’ growth rate has doubled (June ’22). Our diverse portfolio spans all segments. We are continuously advancing technologies, enhancing efficiency of operations and increasing our portfolio of highest-quality quality products.
With nearly 40 products and 6 mega brands, Russia is a key market. With more than 30 years of operations in the region, as of FY22, we have reported a year-on-year growth of 32%. This was driven by improved existing business performance, launch of new products during the year along with divestment of some non-core brands. 6 key products were ranked among the top 200 bestselling formulation brands, as per IQVIA in its report for the 12-month period ended 31 March, 2022. 5 of our leading products were voted as the ’Product of the Year’ by the consumers – reaffirming the trust that the people of Russia have in them.
We are among the earliest Indian pharma companies to have a business presence in China. We have a representative office that focuses on filings and approvals, including the Group Purchasing Organisation (GPO). Our joint venture entity (Kunshan Rotam Reddy Pharmaceutical Co. Ltd) offers a portfolio of niche and essential products, strengthening our presence in China.
In Latin America we have a strong presence in Brazil and Colombia. In just a little over five years in Brazil, our team has established itself in the region with our diverse portfolio. Our primary focus in Brazil is oncology and institutional. Our team in Colombia was certified as a ‘Great Place to Work’.
Through our comprehensive COVID-19 portfolio, we were able to reach over 5 million patients in low and middle-income countries. With the aim of reaching more and more patients around the world, we are harnessing our deep science capabilities to create a robust portfolio in the region to become the partner of choice.
Our teams in China, Brazil, Colombia and Thailand, Malaysia are a certified great place to work. Our team in Russia is among the top 3 in Head-hunter’s Best Employer Ranking in 2022. These recognitions reaffirm our commitment and efforts to bring science, technology and innovation together to offer affordable medicines and solutions beyond the pill to patients in the region.
As the need, scope and standards of healthcare evolve, we keep track of emerging needs to contribute to patient welfare. After all, Good Health Can’t Wait

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/