Lead - Pre Sales Operations

We at Dr Reddys are driven by our purpose of Good Health Can’t Wait. And we believe that this purpose needs us to think both pills and beyond. With that vision in mind we are looking at building digital solutions to help patients with chronic conditions find lasting relief. These solutions complement a medical practitioner by aiding the patient adopt healthier dietary, lifestyle and psychosocial practices.

About 4 out of 10 people in India suffer from atleast one chronic condition. These patients need to integrate medical management with dietary, lifestyle and psychosocial practices. We built apps and digital solutions to help the patient integrate these realms of care.

Our Go To Market involves educating patients about this need for integrated care via the doctor in the clinic. The next step is converting the patient into a customer. Lead – Pre-Sales Operations owns this critical part of the patient journey

Key responsibilities

1. Developing, implementing, and managing strategies to monetise our digital solutions by converting leads provided from the doctor’s clinic into customers
2. Owning levers including toll-free call centres, Feet On Street (FOS) activation teams, digital messaging channels etc. Defining SOW of agencies managing these levers, KPIs, designing and reviewing dashboards, designing SOPs, liaising with marketing to improve sales pitch, developing collaterals/tool kit for FOS activation teams, designing the patient information hierarchy in messengers such as whatsapp bots, etc.
3. Testing various strategies across levers of call centre ops, field activation team ops etc. and pivoting quickly to optimise conversion
4. Organising data and running analytics to draw actionable insights
5. Being closest to the patient, the role can feedback into
   1. the product team to ensure the app meets the needs of the target audience
   2. the marketing team to optimise communication and make it more relevant
   3. the sales teams to optimise lead generation initiatives
   4. the post sales operations teams to improve NPS

KPIs

• Volume of leads converted.
• Cost per conversion.
• SLAs

• Masters degree in marketing
• At least 7-10 years of experience in Pre sales ops
• Preferred Sectors: Travel, Finance, Real Estate, Auto, etc.
• Experience in running call centre and Feet on Street (FOS) teams
• Experience with MS Excel
• Strong analytical skills and comfortable with MS Excel and other reporting platforms
• Systemic thinking is a critical need due to its close interaction with multiple teams
• Excellent communication and interpersonal skills.
• Experience in building a business from the ground up (0 to 1)
• Detail Orientation, People leadership, Large team management skills