Head - Marketing

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Summary
We are looking for someone who to Head the Brand management team & launch an exciting in-licensed product & The Most Prestigious Brand for GG-India business.
 

Roles & Responsibilities
• You will be responsible for identifying product portfolio gaps, generating new product ideas based on unmet needs, and evaluating their profitability. Making final decisions on new product ideas, categorizing products, and assigning them to product management teams to ensure a steady product pipeline.
• You will be responsible for conducting risk-benefit analysis for new product ideas, discussing merits with the medico-marketing team, and finalizing product prioritization in consultation with the vertical head to ensure successful implementation and launch.
• You will be responsible for reviewing go-to-market strategies, validating launch plans, and overseeing strategy implementation. Ensuring successful product launch through detailed planning and corrective action, if needed.
• You will be responsible for sales planning & budgeting by setting growth goals for the whole team, determining therapeutic area targets, and monitoring market potential to ensure consistent market share growth.
• You will be responsible for formulating brand strategies based on market trends and customer behavior, overseeing their implementation, identifying gaps, and recommending corrective actions to ensure effective brand strategies in the market.
• You will be responsible for making decisions on customer relationship initiatives, reviewing non-product-based programs, and maintaining strong relationships with key customers. Utilizing feedback to refine programs and maintain positive relationships with Key Opinion Leaders (KOLs).
• You will be responsible to design the future roadmap of the therapy with activities like business development, growth ideas for business, new launches and brand acquisition, identifying co-marketing opportunities, reach strategies (field force expansion) and Geography development etc. Implementing various strategic initiatives to strengthen brands/therapy, and collaborating with the strategy team and agencies to strengthen market presence.
• You will be responsible for leading and developing the Setting goals for subordinates, conducting performance appraisals, and providing mentorship. Identifying training needs, tracking team retention rates, and organizing team-building activities to ensure high team performance.

Education- MBA with a graduate degree in Science stream

Minimum work experience-14-20 years of experience in Indian Pharmaceutical Industry and experience of launching at least one new product.

Skills & attributes
Technical Skills
• In-depth understanding of Indian Pharmaceutical Industry, 
• Understanding of diseases, therapy and relevant therapeutic areas
• Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio
• Scientific Knowledge of Product
• Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies
• Functional understanding of chronic market
Behavioural Skills:
• Proactive and visionary mind-set
• Strong networking skills
• Effective people management abilities
• Adaptability and change management skills
• Strategic orientation and decision-making capabilities
• Creative and ability to draw insights

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/