Brand Manager - RGenx

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

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Job Responsibilities:

The role will be responsible for driving portfolio growth, customer engagement and marketing effectiveness for the Nexus Division.

Key Responsibilities

Portfolio Management

1. Manage the overall product portfolio of the Nexus Division.
2. Track brand performance, identify growth opportunities, and recommend portfolio interventions to improve business performance.

Customer Engagement Programs

1. Design and execute customer engagement programs for customers of the Nexus Division.
2. Develop initiatives aimed at improving customer reach, engagement, loyalty, and business contribution.

Flagship Brand Growth Strategy

1. Develop and implement growth strategies for the flagship brands of the Nexus Division.
2. Identify market opportunities, competitive gaps, brand extensions, and activation initiatives to accelerate brand growth.

Sales & Trade Scheme Planning

1. Design monthly and quarterly schemes aligned with divisional business objectives.
2. Evaluate scheme effectiveness, ROI, incremental business generation, and recommend corrective actions.

Marketing MIS & Sales Productivity

1. Publish weekly and monthly Marketing MIS covering key business and productivity indicators.
2. Generate actionable insights from sales, brand, customer, and market data to enable the sales team to improve productivity and execution.

Business Performance Monitoring

1. Regularly review brand, territory, customer, and channel performance.
2. Identify performance gaps and collaborate with the sales team to develop appropriate interventions and growth plans.

Cross-functional Execution

1. Work closely with Sales, Purchase, Finance, and other stakeholders to ensure timely execution of marketing initiatives like Gift Dispatches and Other Schemes.

Educational Qualification

Post-graduation in sales/marketing. Graduation in science preferred

Minimum Work Experience

• 3 to 5 yrs overall experience

Skills & Attributes & Critical Exposures Functional Skills

• Market Access Strategy
• Customer Value Propositions
• Regulatory Requirements
• Product Marketing
• Brand Strategy
• Brand Architecture
• Brand Representation

Resident Skills

• Business Acumen
• Data Analysis
• Market Intelligence
• Storytelling

Behavioural Skills

• Visionary Execution – Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.
• Collaborative Drive – Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture.
• Performance Mindset – Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.

Critical Exposures

• Exposure to product/brand management in the pharma sector or as a freelance brand specialist
• Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.
• Exposure to Legal, compliance and medical regulation is preferred
• Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D is desired.
• Exposure to CRM and Data Visualization tools is preferred

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Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/"