Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.
We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.
Purpose:
The Senior MSL is a credible and valued representative of the company in field to interact with key stakeholders across their regions/products/TAs to establish and maintain scientific relationships with opinion leaders and other healthcare professionals via scientific approach that is aligned with the Brand Team objectives and therapeutic area Medical Plan.
The Senior MSL is responsible for providing a variety of external and internal customers with medical and scientific information on the appropriate utilization of specific company products and with more general information about their therapeutic area and disease state.
The Senior MSL attends conferences and meetings on behalf of the company as scientific expert with the objective of bringing back information on the latest scientific advances in a specific therapeutic area.
AREAS OF RESPONSIBILITY (AOR)
External stakeholder engagement
- The senior MSL is a credible and valued representative of the company in field to interact with key stakeholders across their regions/products/TAs to establish and maintain scientific relationships with opinion leaders and other healthcare professionals via scientific approach that is aligned with the Brand Team objectives and therapeutic area Medical Plan.
- The senior MSL will spend up to 60% of their time in field based and customer facing activities by engaging in mutually beneficial 2-way dialogues with scientific expert’s/key opinion leaders. The additional time will be office-based contributing to the holistic medical strategy for oncology.
- The senior MSL is responsible for providing a variety of external and internal customers with medical and scientific information on the appropriate utilization of specific company products and with more general information about their therapeutic area and disease state.
- The senior MSL attends conferences and meetings on behalf of the company as scientific expert, and is required to bring updates on the latest scientific advances in a specific therapeutic area back to the company, brand team as well as external stakeholders.
- Engages with clinical and medical oncologists to share scientific data on DRL Oncology assets and share phase 3 clinical trial data. Discuss the clinical unmet need and current treatment landscape as well as global guidelines and pipeline molecules. The incumbent will be expected to spend up to 60% of time in-field engaging key opinion leaders. The incumbent will also develop an adoption ladder to measure the adoption of the portfolio by the clinicians.
- Stay abreast of all clinical developments in specific therapeutic area and possible opportunity or challenge for the local business.
- Collaborate outside the company with stakeholders to achieve common goals of the company - building a long-term plan of activities with leading scientific organizations and communities.
- Coordinate planning of scientific publications in credible scientific journals, including guideline publications
- Perform key opinion leader mapping for relevant cancers and establish a scientific advisory board, which will assist DRL in launching innovative assets. Regularly engage advisory board members. Also participate in other formalized and informal insights generation initiatives including formalized market research.
- Prepare speaker development program in collaboration with global medical affairs team
- Create and execute a plan for the company's collaboration with key opinion leaders.
- Manage any product- specific EAP (Expanded Access Program).
- To implement and disseminate high quality medical and scientific education in the field – to give clinical and scientific presentations at sites and to key external audience including local decision makers and budget holders – in co-operation with medical advisor, local marketing and sales function.
Medico-Marketing
- Provide input in the strategic segmentation of customers, and ensure MSL in-field material and discussion aligns with the segmentation of the key external expert
- Contribute towards building patient and HCP decision journeys, identify and prioritize leverage points from patient/ HCP journey.
- Contribute to the scientific elements of a detailed Brand plan for oncology assets.
- Prepare key clinical messages for oncology assets from a scientific communication perspective.
- Collaborate with physicians on medical affairs initiatives including publications, advisory boards, medical education opportunities, training, and speaker development
- Conduct continuous medical education initiatives - webinars, face to face and alternative digital channels
- Find innovative ways to engage with customers and increase DRL scientific share of voice
- Create specialized content for different target audiences. Have knowledge of how to extract customer insights. Identify barriers and create communication plan based on insights.
- Prepare a formal insight gathering and dissemination plan based on KOL and field insights
- Develop an understanding of the regional landscape including specialties involved in care of patient
- Communicate clinical insights on new data to the company Medical Affairs and to inform medical strategy for the therapeutic area
- Develop country-specific disease area medical strategy
Data Generation Plan
- Identify any data gaps and propose post-marketing studies to close the data gaps.
- Responsible for assisting in the preparation of study synopses, study protocols, case report forms.
- Prepare publications and congress abstracts in collaboration with key external experts.
- Support clinical development initiatives including site identification, trial recruitment, registry, and presentation of final approved data.
Sales Force Engagement
- Conduct trainings with the sales team and cross functional brand team.
Code of ethics and compliance
- Full adherence to Dr Reddy's and South Africa code of marketing and ethical engagements with Key Opinion Leaders
- Complete on-boarding training matrix within agreed time
- Maintain up to date training register and adherence to all company training requirements within allocated timelines
- Adhere to all policies and processes relevant to specific role/ function including but not limited to LMRC promotional material management, Contracting and procurement processes, execution of events, engagements with HCP's, expense policies etc.
Strategic Vision and Leadership
- Senior MSL's synthesize complex data and effectively communicate meaningful clinical insights and unanswered customer questions they receive from opinion leaders to Dr Reddy’s medical and cross functional teams
BU wide Transformation initiatives
- Take lead in proposing BU wide transformation initiatives which could create distinct value for the organization. Facilitate implementation, review & tracking such initiatives (for e.g. safety, productivity, manufacturing excellence);
Depending on the business requirements and strategic direction for the BU, identify specific areas / projects / problems; engage with business teams and external entities to work out solutions; partner in implementing the solutions; monitor the progress and help troubleshoot when needed in order to create value for the BU through various initiatives
Qualification and Experience:
- Qualification: PhD or masters in Pharmacy/ Pharmacology or medical sciences
- At least 3 -5 years’ experience in a medical affairs role within pharma
- Oncology experience is a pre-requisite
- Excellent stakeholder engagement skills
- Experience in launching innovative assets
- Advanced communication, medical writing and presentation skills.
Benefits:
- Market related salary
- Provident Fund
- Medical Aid
- Performance Bonus
Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/
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