Marketing Manager - Oncology

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Key Responsibilities

1. Strategic Planning & Business Growth

• Develop comprehensive country‑level marketing and growth strategies based on historical performance, market dynamics, and country growth plans.
• Define business models, assess risks, prioritize product portfolios, and evaluate business channels in collaboration with the Head of Business and EM Strategy/COE teams.
• Present strategic plans to senior leadership and translate them into annual execution roadmaps.
• Identify, evaluate, and drive new growth opportunities beyond the current business scope, including new channels, partnerships, and capabilities.
• Lead cross‑functional initiatives of varying complexity (e.g., new marketing channels, sales team structures, packaging innovation), ensuring capability readiness and leadership approvals.
• Support the Country Head (CH) and work closely with COE and cross‑functional teams to successfully execute strategic initiatives.

2. Portfolio Building & Commercial Assessment

• Ensure successful launches of FGTL products and differentiated FTM launches.
• Guide Marketing/Product/Brand Managers in identifying products based on prescription behavior, competitive landscape, market size, and internal capabilities.
• Collaborate with Marketing, Sales, Business Development, Regulatory Affairs, and Portfolio teams to shortlist products and prepare business cases and market access strategies.
• Present portfolio recommendations to the Head of Business and COE for approval and finalize portfolio prioritization.
• Participate in IPDO and portfolio review forums to track development progress.
• Build and maintain strong relationships with key decision‑makers and strategic accounts.

3. Execution Excellence & Launch Management

• Provide strategic direction for new product launch plans, including assumptions, competitive analysis, pricing, projections, and channel strategies.
• Ensure end‑to‑end launch readiness (T‑4 to T‑0), including promotional and communication plans.
• Conduct structured post‑launch reviews every quarter during the first 12 months to track performance and course‑correct.

4. Annual Marketing Planning, Review & Budgeting

• Translate country leadership direction and budget guidance into annual marketing priorities in collaboration with the Business Head.
• Review and challenge marketing plans prepared by the team, covering competition, pricing, growth opportunities, forecasts, and investments.
• Secure alignment and buy‑in from Sales teams before presenting final plans for leadership approval.
• Monitor monthly execution linked to KOL engagement, media, and digital initiatives.
• Participate in monthly SDP and quarterly business reviews; identify risks and recommend corrective actions.
• Plan, manage, and review the annual marketing budget.

5. Business Development & Alliance Management

• Identify products suitable for the Business Development (BD) route in line with strategic priorities.
• Conduct feasibility analyses covering strategic fit, therapy alignment, and pricing.
• Lead development of business cases and market access strategies.
• Engage with partners and customers as required and participate in alliance portfolio and brand reviews.

6. Patient‑Centric Innovation

• Partner with COE and country teams to design, pilot, and scale patient support programs, including:
  • Adherence programs
  • Financial aid initiatives
  • Counselling services
  • Mass diagnostic programs
• Ensure all initiatives comply with local regulatory and compliance requirements.

7. Doctor‑Centric Innovation

• Drive multi‑channel and rep‑less marketing approaches to expand doctor reach.
• Design and scale solutions that enhance doctor‑patient interactions.
• Develop and nurture innovative doctor referral networks.
• Partner with technology platforms and MOOC providers to deliver large‑scale doctor education programs.
• Collaborate with internal and external experts to develop patient‑friendly and innovative packaging solutions.

8. People Leadership & Talent Management

• Lead end‑to‑end talent management including hiring, onboarding, performance management, and succession planning. Drive individual and team performance through clear goal setting (SMART objectives), continuous feedback, coaching, and situational leadership. Build high‑performing, engaged teams by fostering motivation, supporting career development, managing underperformance, and effectively leading both in‑person and remote teams.

* To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.

Experience & Qualifications 

• Degree in Marketing/Science/Finance/Business Administration 
• Extensive experience in pharmaceutical marketing and strategy
• Proven track record in driving market share growth and successful product launches
• Experience working with cross‑functional and regional/global teams
• Strong understanding of regulatory and compliance frameworks