Regional Sales Manager

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

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KEY RESPONSIBILITIES:

1. Drive Operations Execution Excellence

• Daily field working with AEs (basis MTP) and organizing camps
• Day to day operations management – adherence to beat plan, camp plan etc.
• Plan for local campaigns, rural activities, and promotions
• Facilitate team on offline activation and awareness activities
• Oversee Daily Performance Reporting and Monitoring
• Coordinating with Vistara/V+ RSMs for planning and conducting camp at Drs and ensuring RCPA progression

1. Evaluate relevant HCPS & partners for the Camps

• Clinic identification – selection of Drs which team has enrolled for Camps
• Identify, evaluate and maintain working relationship with pathology partner; negotiate prices, coordinate payment and report dispatch
• Engagement and interaction with key people in the village (influencers) such as Gram Pradhan, ASHA workers etc. to seek guidance, inputs and support in activation

1. Team building, People Development and Performance Management

• Evaluate, hire & on-board people for all relevant roles in the team e.g. – AEs, AAMs
• Set monthly camp target and evaluate performance for the team
• Drive Training compliance and monitor field team performance on training

1. Business planning

• Continuous monitoring of the planned activities, analysing Return on Investment and reorganization of promoted initiatives to improve cost without affecting top line.
• Analysing effectiveness of Marketing communication and providing inputs for upgrading content accordingly

1. Driving Impact from analyses and Problem solving

• Competitive benchmarking and key activities tracking
• Prepare for senior management reviews / discussions

Education & Experience:

• Graduate
• 8+ year of field work experience, preferably sales, trade activation, BTL promotions
• Additional work experience in manager role with Activation domain & Pharma Sales will be preferable

Key Personal Attributes:

• Ability to work in a dynamic environment & High Energy and Drive
• Leadership quality with guiding and coaching ability
• Must be collaborative in approach and a team player
• Good verbal and written communication skills
• Planning and organizational skills
• Comfortable with field work and travel
• Comfortable in talking to customer and managing relationship
• Good networking & influencing abilities
• Problem Solving

Educational qualification - A graduate degree in any Science stream along with MBA
 
Minimum work experience- 10-15 years of experience in sales & Marketing and at least 2 years of experience as Regional Sales Manager in pharma company in specific area of speciality
 
Skills & attributes – 
Technical Skills 
• In depth understanding of Indian pharmaceutical industry, customer segments, customer behaviour, competition.
• Proficiency in sales forecasting to predict market demand and allocate resources effectively.
• Knowledge in Pharma product/Technology.
• Ability to analyse sales data, track performance metrics, and generate reports to measure the effectiveness of sales strategies.
• Understanding of statutory and regulatory guidelines.
Behavioural Skills
• Excellent communication and interpersonal skills.
• Have zeal to coach/ mentor.
• Adept at problem-solving and making data-driven decisions.
• Good at Building and leveraging relationship

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/