Business Analyst - Marketing Activation

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

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Role title: Business Analyst - Marketing Activation

Type: Individual Contributor (Violet role band)

Reporting to: Lead Marketing Activation

Location: Hyderabad

Purpose: Analysing data to help our team make informed decisions about procuring marketing inputs at the right price, maximising savings, ensuring on time in full deliveries maintaining highest standards of quality and service levels. Along with procurement, support needs to be provided to various functions of Field Transformation.

Objective: With help of analytics, support in our pursuit of world class procurement by ensuring optimal lead time to SCM / adherence to Marketing Code and compliance norms / provide novel and innovative reminders at optimised cost to enable marketing promotion of GG India brands

Responsibilities:

• Prepare and share with all stakeholder’s performance dashboards on procurement lead times
• Deep dive analytics on Savings realised through the Saral process and indicate cost-saving opportunities in the ongoing procurement
• Provide analytics to help optimize SLOB (Slow Moving and Obsolete) Inventory of marketing materials
• Users/PMT Dashboard on Saral Lead Time and Inventory Concern Boards.
• OEM Uptake Analytics & users/ teams uptake maximization for realizing savings
• E-Commerce Procurement Analytics support – pricing index, B2C-B2B variance and service level metrics
• Evaluate vendors by creating an index on most frequent best pricing, quality, service levels, adherence to delivery schedules etc and provide vendor selection recommendations.
• Maintain ASN Dashboard aligned to the despatch schedule and provide early warning to Marketing Activation Team & Buyers in case of at-risk deliveries.
• Basis historic service levels provide pin code wise transporter selection recommendation.
• Identify the adherence to SLAs by Transporters and facilitate course correction in pockets of inefficiencies if any.
• Provide analytics support for Marketing S&OPs and similar forums for other field transformation teams.

Education & Experience: MBA with 4-6 years of experience in analyst roles in pharma industry and at least 2 years in procurement analyst role. Background in finance will be an added advantage.

Operating network: Internal: Cluster Marketing Activation Team members, Marketing Operations, Marketing team, SCM, Finance & other functions of Field Transformation External: Suppliers and eCommerce Platforms

Business Understanding: Understanding of the pharma business, sales and marketing and supply chain processes; Clear understanding of marketing promo inputs and requirements

Technical skills: Good analytical skills and expertise in excel. Knowledge of Power BI & Python will be preferred.

Behavioural skills: Collaboration, Performance orientation, Influencing skills, Service mind-set, Stakeholder management, Open-minded and inclusive, Data based decision making and ability to provide insights to enable decision making.

About the Department: Global Generics India

Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organization with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy, and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations, and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

" Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/.

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