Medical Science Liason

The MSL is a credible and valued representative of the company in field to interact with key stakeholders across their regions/products/TAs to establish and maintain scientific relationships with opinion leaders and other healthcare professionals via scientific approach that is aligned with the Brand Team objectives and therapeutic area Medical Plan.
The MSL is responsible for providing a variety of external and internal customers with medical and scientific information on the appropriate utilization of specific company products and with more general information about their therapeutic area and disease state. The MSL attends/ leads meetings on behalf of the company as scientific expert with the objective of bringing back information on the latest scientific advances in a specific therapeutic area

External stakeholder engagement:

• The MSL interacts with key stakeholders across their regions/products/TAs to establish and maintain scientific relationships with opinion leaders and other healthcare professionals via scientific approach that is aligned with the brand objectives and medical strategy.
• MSLs will spend larger part of their time in field and customer facing activities by engaging in mutually beneficial 2-way dialogues with scientific experts/ key opinion leaders.
• The MSL is responsible for providing a variety of external and internal customers with medical and scientific information on the appropriate utilization of specific company products and with more general information about their therapeutic area and disease state.
• The MSL attends local/ regional meetings/ conferences on behalf of the company as scientific expert and is required to bring updates on the latest scientific advances in a specific therapeutic area back to the company, brand team as well as external stakeholders.
• Engages with medical specialists of target DAs to share scientific data on DRL products. Discuss the unmet need and current treatment landscape as well as global guidelines and pipeline molecules. The incumbent will also develop an adoption ladder to measure the adoption of the products of interest by the clinicians.
• Lead the design and implementation of patient support/ early access programs, as required. 
• Stay abreast of all clinical developments in specific therapeutic area and possible opportunity or challenge for the local business.
• Collaborate outside the company with stakeholders to achieve common goals of the company - building a long-term plan of activities with leading scientific organizations and communities.
• Coordinate planning of scientific publications in credible scientific journals.
• Perform key opinion leader mapping for relevant TAs and establish a scientific advisory board, under the leadership and guidance of the COE medical teams, which will assist DRL in launching innovative and/or FTM generic assets. Regularly engage advisory board members.
• Prepare speaker development program in collaboration with global COE medical affairs team.
• Create a plan for the company's collaboration with key opinion leaders, including OCM activities.
• Implement and disseminate high quality medical and scientific education in the field – to give clinical and scientific presentations at sites and to key external audience including local decision makers and budget holders – in co-operation with COE medical teams, local marketing and sales function.

Medico Marketing:

• Provide input in the strategic segmentation of customers together with COE medical teams and ensure MSL in-field material and discussion aligns with the segmentation of the key external expert.
• Contribute towards building patient and HCP decision journeys, identify and prioritize leverage points from patient/ HCP journey.
• Contribute to the scientific elements of a detailed PMP/ brand plan for identified assets.
• Prepare key clinical messages for identified assets from a scientific communication perspective.
• Collaborate with physicians on medical affairs initiatives including publications, advisory boards, medical education opportunities, training, awareness generation, and speaker development.
• Conduct continuous medical education initiatives - webinars, face to face and alternative digital channels.
• Find innovative ways to engage with customers and increase DRL scientific share of voice.
• Create specialized content for different target audiences. Have knowledge of how to extract customer insights.
• Identify barriers and create communication plan based on insights.
• Prepare a formal insight gathering and dissemination plan based on KOL and field insights.
• Develop an understanding of the regional landscape including specialties involved in care of patient.
• Communicate clinical insights on new data to the company Medical Affairs and to inform medical strategy for the relevant therapeutic area.

• New Product Launch & Research:

• Collaborate with external and internal stakeholders to successfully drive new product launches by providing clinical insights, training/ speaker materials and on ground execution of activities as planned in NPLE
• Monitor and interpret emerging data relevant to the products and therapeutic areas

• Data Generation Plan:

• Identify unmet need and any data gap and propose post-marketing studies to close the gap.
• Responsible for assisting in the preparation of study synopses, study protocols, case report forms.
• Prepare publications and congress abstracts in collaboration with investigators.
• Support clinical development initiatives including site identification, trial recruitment, registry, and presentation of final approved data.

• Sales Force Enablement:

• Conduct regular training sessions to upskill field teams on therapy areas and product knowledge
• Support the development of medical FAQs, objection handlers and detailing aids
• Address medical queries from HCPs through the field force team with timely, evidence-based responses

• Code of ethics and compliance:

• Full adherence to Dr Reddy's global and South Africa code of marketing and ethical engagements with Key Opinion Leaders
• Complete on-boarding training matrix within agreed time
• Maintain up to date training register and adherence to all company training requirements within allocated timelines.
• Adhere to all policies and processes relevant to specific role/ function including but not limited to LMRC promotional material management, contracting and procurement processes, execution of events, engagements with HCPs, expense policies etc

• Strategic Vision and Leadership:

• MSLs synthesize complex data and effectively communicate meaningful clinical insights and unanswered customer questions they receive from opinion leaders to Dr Reddy’s COE and cross functional teams.

• BU wide Transformation initiatives:

• Depending on the business requirements and strategic direction for the country-specific BU, identify specific areas / projects / problems; engage with business teams and external entities to work out solutions; partner in implementing the solutions; monitor the progress and help troubleshoot when needed in order to create value for the BU through various initiatives.

• MBChB (preferred) or PhD/ master’s in pharmacy/ pharmacology
• At least 3 years’ experience in a medical affairs role within pharma as MSL/ MA
• Experience in diabetes/ metabolism/ cardiovascular TA is a pre-requisite, with new product launch experience
• Must be registered with the medical/ pharmacy council of the country
• Excellent communication skills (including working proficiency in English language), stakeholder management ability, agile mindset
• Sound knowledge of relevant TA, clinical trials, and scientific interpretation of data