Lead Performance Marketing

Job Description:

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

With this purpose in mind we ventured into the innovative space of health-tech. In the health-tech space our DAILYBLOOMTM team aspires to serve chronic patients digitally to manage their chronic conditions via disease management platforms (DMPs)

This agile and innovative team is looking to hire a performance marketer to lead the D2C channel to generate and nurture leads and acquire patients from the patient pool for whom we have cutting edge science backed digital therapeutic solutions

Key responsibilities

1. As the owner of the D2C channel collaborate with partners to jointly define, develop, execute and analyse high-impact go-to-market digital campaigns including timelines, channels, merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.
2. Directly responsible for lead generation and partner with Pre-sales remote operations team to ensure high conversions and revenue booking
3. Develop an understanding of the drivers of customer acquisition, activation and retention and translate those insights into go-to-market programs, campaigns and promotions.
4. Closely work with pre-sales operations to continuously optimize the lead nurture journey across WhatsApp, telesales and social media
5. Leading digital communications across a range of digital platforms such as websites, email, newsletters, social media, mobile applications, and search engines
6. Work closely with Business, Presales operations, Product Management, UX, Brand, Legal, Medical Affairs, Compliance Leads and other stakeholders to ensure internal cross-functional alignment.
7. Developing and managing online marketing strategies for increasing LTV with current customers
8. Leading D2C initiatives in physical channels as well across corporate and pharmacy channels
9. Measure marketing campaign performances and track specific metrics to determine their level of success
10. Represent D2C channel in meetings with key partners, as well as establish strong, collaborative relationships with partners
11. Report weekly on our success metrics including performance of campaign launch, acquisition and retention activity.

Requirements:

• Masters degree in marketing preferred
• At least 7-10 years of experience in digital marketing
• Preferred Sectors: Ecom, Banking, FMCG, Auto, Telecom, fashion, D2C etc.
• Experience in content creation, digital media planning, performance marketing
• Experience with Meta and Google analytics or similar software
• Strong analytical skills and comfortable with MS Excel and other reporting platforms
• Excellent communication and interpersonal skills.
• Experience in building a business from the ground up (0 to 1)
• Prior start-up experience is a plus
• Prior experience in healthcare/wellness is a plus
• Demonstrated ability to think both strategically and tactically.
• Willingness to work hard and roll up sleeves to get work done, even when at times it is outside the scope of the job or operational tasks
• Comfortable working with cross-functional teams, leading through influence pears and senior leadership, and managing different agencies

KPIs:

• Volume of leads generated.
• Volume of leads converted.
• Cost per lead.
• Cost per conversion.
• ROAS

About the Department: Global Generics India

Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organization with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy, and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations, and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

" Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/.

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