Lead HCP Marketing - Biosimilars

At Dr Reddy's "Good Health Can't Wait"
By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.

Diversity, Equity & Inclusion
At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team.  We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.

The Lead, Healthcare Provider (HCP) Marketing, {Denosumab Biosimilar (Oncology and Rheumatology)} is the go-to subject matter expert on HCPs, congresses and the brand across the biosimilar and biologic product pipeline.  

Reporting to the Head of Marketing, US Biologics, the Lead HCP Marketing will work on a hybrid work schedule from our Princeton, NJ office. Incumbent will focus on responsibilities and duties mentioned but not limited to, the following:

HCP Marketing

• Gain and leverage insights and analysis of HCP customer targets, needs, and market environment to inform launch strategies and develop tactical plans for our first biosimilar, AVT03 (denosumab) in our pipeline.
• Lead the development of the yearly integrated brand plan for the commercial team, create programs and tactics to support the strategy, and execute the tactical marketing plans focused on HCP audiences into the assigned indication
• Partners with analytics team and external partners to define success metrics and analyze performance of non-personal and personal programs on an ongoing basis
• Effectively manage internal key stakeholders and external agency partners and organizations
• Partner closely with PRC (Product Review Committee- Regulatory, Legal and Medical reviewers) and champion discussions and tactics through promotional materials review
• Align with Sales leadership and Sales Training on ensuring launch readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare for Sales Meetings.
• Stay up to date on market trends, competitive landscape, and regulatory requirements related to the disease states and product(s) under your responsibility
• Attend relevant conferences and meetings to stay abreast of the latest industry developments
• Develop a strong customer/ KOL network growing our external presence in the market
• Identify strategic market opportunities and make recommendations to enhance brand performance
• Spend 1:1 time with field representatives and meeting customers on a quarterly basis
• Manage timelines and budgets in accordance with brand plan for the commercial team
• Deliver on key brand expectations such as Brand Lead, Integrated Launch Plan Readiness tracking, and Quarterly Business Reviews with senior leadership.

National and Regional Congress Presence

• Work closely with team executive assistant on congress plans, attendees, registrations and travel throughout the year
• Lead the organization, development, and execution of critical US congresses for the biologics division
• Coordinate with congress vendors on sponsorships and secure booth presence, as needed
• Set-up meetings with key KOLs during congresses for internal Dr. Reddy’s colleagues

Educational qualification: BS/BA degree in marketing (or relevant field); MBA / Advanced Degree is a plus

Minimum work experience: Four (4) years progressive experience in pharmaceutical HCP marketing; pharmaceutical sales and/or pharmaceutical advertising agency account management experience a plus

Skills & Attributes:

• Account management experience at a pharmaceutical advertising agency a plus
• Previous biologics and/or biosimilar launch experience required
• Strong experience developing and launching successful HCP personal and non-personal tactics based on customer insights from multiple sources (primary market research, Artificial Intelligence, feedback from sales reps) to drive brands’ performance
• Proven ability to understand market research, translate insights and scientific data into marketing actions, and business recommendations while collaborating with key stakeholders
• Clear, credible communicator who has a positive “glass half full” attitude, speaks with “We” and not “I”, ability to work with limited resources when necessary, be flexible, take ownership and be accountable
• Excellent ability to prioritize and manage competing priorities
• Operate in a highly regulated environment with exceptional ethical standards and compliance
• Experience managing Agency of Records (AoRs) and partner agencies from development, execution, KPIs through to optimization
• Strong ability to drive performance with exceptional organizational, interpersonal communication skills and team leadership
• Experience leading promotional material through PRC (legal, medical, and regulatory) review processes and ability to influence
• Proven ability to build and manage internal working relationships and work cross functionally
• Strong analytic skills (ability to quantify results)
• Travel up to 2-3 times per quarter

The US Biologics team is a new division within Dr. Reddy’s, an established 40-year pharma company with global success and with multiple biosimilars and a rare disease innovative biologic in our product development pipeline. This is an exciting time to join an established, enthusiastic, experienced, innovative, growing team with a robust pipeline and expected to deliver multiple successful commercial product launches in the next 10 years. Passionate about people and transformative medicines? Deeply motivated by delivering good health? Come build our team together!   

Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

Equal Opportunity Employer

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

For more details, please visit our career website at https://careers.drreddys.com/#!/