Cluster Marketing Head
- Product Marketing & Management
- GG INDIA
- Mumbai
This vacancy has now expired. Please see similar roles below...
Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.
We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.
VISION
CENTER OF MARKETING EXCELLENCE
We aspire to build
a patient focused marketing organization
which brings power of insights, digital, design, analytics and brand communication
stimulates marketing imagination
and creates Differentiated Brand experiences for Doctors, nurses, patients
in identified Healthcare spaces, because good health can’t wait.
KEY CAPABILITIES
- Brand COMMUNICATION EXCELLENCE
- Patient and Doctor INSIGHTS - across continuum of CARE and CURE
- DIGITAL Marketing and Ecommerce
- DESIGN Thinking
- Marketing MEASUREMENT and ANALYTICS
KEY OUTCOMES
- Build and strengthen Mega Brands
- with Differentiated Brand experiences for Doctors, nurses, patients
- with an Innovation agenda of New product pipeline and Lifecycle management of old legacy brands/ products
- Marketing Process excellence
- Marketing Capability: Establish Dr Reddy’s talent as best in class in marketing in a digital world within IPM, and as a benchmark across industries
Cluster Marketing Head
Are you ready to reimagine healthcare?
Dr Reddy’s offers you an opportunity to shape and design marketing strategy and approach for one of their high focus healthcare space in a mobile and digital first world.
Deliverables
- Lead marketing strategy development for the healthcare space
- Partner with Insights team and agency partners for Insights journey for therapy areas and brands within the healthcare space
- Develop and design processes for brand proposition development with concepts research, qualitative and quantitative validation
- Build brand architecture for healthcare space
- Lead Brand communication for mega brands within the healthcare space
- Lead campaign idea development for mega brands
- Lead multichannel marketing plan with a digital first approach
- Establish Measurement and analytics for communication effectiveness
- Design and partner with leading agencies for marketing mix modeling
- Recommend lifecycle management strategy and tactics for established brands
- Recommend New product pipeline for the healthcare space for 3- 5 years
Candidate Profile
15+ Years in Consumer-focused industries like FMCG, FMCD, Internet and Ecommerce, Pharma with 5 years in Brand Marketing/ Innovation/ Brand activation roles
TRAITS / SKILL AREAS
Strategic thinker with strong marketing credentials
Demonstrated excellence in Digital marketing
Passion for healthcare
Challenges status quo
About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.
Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/
Latest jobs
Salary
Location
Princeton
Type of Working
Full Time
Job Family
Supply Chain Planning
Business Unit
NAG
Location
Princeton
Description
We are seeking a Lead Associate Supply Chain Planner to join us at our Princeton office, ensuring inventory planning for all Rx and Srx products meets market demands. You will collaborate closely with
Reference
16ddac64-d827-4cd7-934b-23d0a7b3a2a1
Expiry Date
01/01/0001
Salary
Location
Princeton
Type of Working
Full Time
Job Family
Medical Affairs & Information
Business Unit
NAG
Location
Princeton
Description
We are seeking an Associate for our North America Medical Affairs team. This is a critical role within our Pharmacovigilance and Medical Affairs team. The incumbent will be directly responsible for al
Reference
f2f59357-ae76-4e93-a7ad-b749ca2d2908
Expiry Date
01/01/0001
Salary
Location
Mumbai
Type of Working
Full Time
Job Family
Medical Affairs & Information
Business Unit
GG INDIA
Location
Mumbai
Description
Job Summary We are looking for experienced and dynamic Team Lead in Medical Affair team for Hematology TA to actively contribute to the organization/business by taking people managerial responsibili
Reference
2f900ede-7762-4c19-88a0-d92e41a89bc8
Expiry Date
01/01/0001
Salary
Location
Hyderabad
Type of Working
Full Time
Job Family
Legal & Compliance
Business Unit
Corporate
Location
Hyderabad
Description
Job SummaryWe are looking for a candidate working as Compliance professional to play a pivotal role in promoting a strong culture and robust processes for anti-bribery, anti-corruption, marketing comp
Reference
4edf552b-642c-42fc-bbd7-bc8a66aea32c
Expiry Date
01/01/0001
Salary
Location
Hyderabad
Type of Working
Full Time
Job Family
Biopharmaceutics & Bio Analytical
Business Unit
Biologics
Location
Hyderabad
Description
Sample accession associate role:Sample management:Receiving the clinical samples from multiple locations (internal and external) with appropriate documentation.Verify sample details against accompanyi
Reference
c1db222f-da73-4d57-bf78-4bbe6a0835f8
Expiry Date
01/01/0001
Salary
Location
Bengaluru
Type of Working
Full Time
Job Family
Production - General
Business Unit
Biologics
Location
Bengaluru
Description
Perform aseptic T-cell culture processes, including thawing, cell separation, selection, re-engineering, expansion, and harvesting & formulating of cells in compliance with standard operating procedur
Reference
dc8969b2-e12b-4eee-8848-fd1acecff6bb
Expiry Date
01/01/0001
Salary
Location
Pydibimavaram
Type of Working
Full Time
Job Family
Quality Control
Business Unit
GMO
Location
Pydibimavaram
Description
Job summary We are seeking an individual to test samples and release results within Turnaround Time (TAT) for commercial and stability batches, adhering to GMP (Good Manufacturing Practices). This ro
Reference
3e4c8f0d-129f-4540-887a-5e24a681e456
Expiry Date
01/01/0001
Salary
Location
Hyderabad
Type of Working
Full Time
Job Family
Portfolio Management
Business Unit
Biologics
Location
Hyderabad
Description
Integrated Product Strategy1. Responsible for integrated strategy for products. 2. Product strategy to cover all aspects - What is the product? What is to be made? Where it is to be produced? and Wha
Reference
b3b453cf-444b-4d6d-81d3-f86dcf88f7e8
Expiry Date
01/01/0001
Salary
Location
Dhubri
Type of Working
Full Time
Job Family
Field Sales - OTC
Business Unit
GG INDIA
Location
Dhubri
Description
Job Summary We are seeking an experienced and dynamic individual for the position of “Territory Sales Executive” for achieving sales targets, promoting pharmaceutical products, and building strong r
Reference
5ab17ffb-1086-4e3a-91f8-24aee1320c5e
Expiry Date
01/01/0001
Salary
Location
Hyderabad
Type of Working
Full Time
Job Family
Clinical Operation
Business Unit
IPDO
Location
Hyderabad
Description
Job Summary We are seeking a dynamic independent and experienced Research Associate in Clinical Management for processing, reviewing and receiving clinical data and records and from therapeutic grou
Reference
c395497d-1755-4099-8b97-2329315e9430
Expiry Date
01/01/0001
Jobs you have shown an interest in