Category Analyst

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Role Overview

We’re looking for a proactive, forward thinking Category Analyst to join our ambitious team working on Nicabate and Habitrol – key brands in our ANZ Consumer Healthcare portfolio. You’ll be at the forefront of category strategy and insights, using your expertise to drive business performance, and develop category, retailer & brand strategies through actionable insights, shopper understanding, and retailer collaboration. This is a pivotal role for someone who thrives in a fast-paced, entrepreneurial environment and wants to make a real impact on these growing brands with big ambitions.

Key Responsibilities

Category & Shopper Insights

• Analyse market, category, segment and SKU-level performance to identify growth opportunities and risks.
• Translate Scan, shopper and customer data into clear, actionable insights for Sales, marketing and co-marketing partners.
• Support the development of category drivers, trends and narratives relevant to the core sales channels.

Range Reviews & Customer Planning

• Lead analytical support for customer range reviews, including:
  • Range optimisation and SKU rationalisation
  • Distribution targets by banner and channel
  • Performance storytelling and opportunity sizing
  • Build compelling category selling stories and presentations for customer meetings.
• Support with data packs, insights and recommendations for Joint Business Planning and line reviews.

Promotions, Pricing & ROI

• Deliver actionable insights on pricing, promotions, sales trends, and trade performance.
• Drive deeper analysis to support business cases, NPD launches, and promotional evaluations - conduct pre- and post-analysis of promotional activity, pricing changes and in-store activations.
• Evaluate trade spend effectiveness and ROI, identifying opportunities to optimise mechanics and investment.
• Track promotional performance versus objectives and highlight learnings for future planning.

Planograms & Space

• Support assortment, layout and planogram recommendations for customers.
• Partner with Sales and external space agencies (where applicable) to ensure data-backed ranging and layout decisions.
• Maintain accurate range and core line information.

Sales Enablement & Reporting

• Deliver regular and ad-hoc reporting to support Sales cadence, internal reporting requirements & customer priorities.
• Ensure insights are commercially relevant, timely and easy to action.
• Act as a trusted thought partner to the Sales & Marketing team, helping elevate conversations from “brand sell-in” to category growth leadership.
• Provide analytical support and leadership for wider reporting, and ad hoc projects; ad hoc project management as and when required

Required Experience & Skills

Essential

• 5+ years’ experience in a Category Analyst, Category Executive or Insights role within FMCG, Pharmacy, or Consumer Healthcare.
• Strong experience working with Scan / Market data (e.g. IQVIA MiPortal, Circana, Quantium)
• Working knowledge of commercial and financial principles to support commercial, and business analysis.
• Advanced Excel and PowerPoint skills; ability to build clear, persuasive insight stories.
• Excellent analytical capability with attention to detail and commercial curiosity.
• Ability to communicate confidently with Sales and cross-functional stakeholders.

Desirable

• Sales/Account Management experience
• Experience in Pharmacy / OTC / Health related categories.
• Exposure to range reviews, planograms or space management tools.
• Power BI or similar visualisation tools.

Personal Attributes

• Commercially minded and solutions-focused.
• Collaborative and agile – thrives in a small, fast-moving team with big goals.
• Confident working autonomously while collaborating closely with cross functional stakeholders.
• Pragmatic, hands-on and willing to “roll up sleeves”.
• Curious about shopper behaviour and what truly drives category growth.