Brand Manager RX

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

The job incumbent will be responsible for successfully growing the RX product portfolio through strategic marketing and achieve pre-determined sales and profit targets by:  

• Growing and reinforcing customer loyalty
• Appropriate targeting and segmentation
• Develop and implement innovative brand and market strategies for General Practitioners, Pharmacies and Specialists. 
• Working with agencies on promotional items and advertising
• Improve product and commercial knowledge and sales effectiveness of sales force for promoted brand(s)
• Ensure short, medium and long term sales and profit projections for promoted brand(s) with appropriate resource allocation
• Working with internal and external customers i.e. Synapse Sales Team, General Practitioners, Pharmacies and Specialists.
• Management of listings in collaboration with KAM.

• Ability to work independently as well as collaboratively in a fast-paced, high energy organization.
• Commercial savviness.
• Relevant Marketing degree.  Minimum 5 years’ experience in Brand Management within Pharma ideally in RX
• Proven ability to work in cross functional teams.
• Track record of proven success in previous and current position.
• Excellent verbal and interpersonal skills with the presentation and negotiation skills to go with it.
• Excellent planning and organizing skills.
• Self-motivated and able to work independently.
• Results oriented and able to meet tight deadlines
• Tenacity in the face of challenging expectations.
• Proven leadership skills in a functional role.
• Advanced computer skills - MS Excel, Word and PowerPoint

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/