Brand Manager OTC

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

The job incumbent will be responsible for successfully growing the OTC product portfolio through strategic marketing and achieve pre-determined sales and profit targets by:
 

• Growing and reinforcing customer loyalty
• Appropriate targeting and segmentation
• Develop and implement innovative brand and market strategies
• Flawless implementation of through-the-line promotional campaigns
• Co-ordination with advertising and media agencies
• Ensure short, medium and long term sales and profit projections for promoted brand(s) with appropriate resource allocation
• Demand forecasting
• Management of advertising budget
• Evaluation and monitoring of campaigns and brand market performance
• Working with internal and external customers i.e. Commercial Team, Pharmacies and Dispensing Doctors.
• Collaborate with KAM to deliver channel listings & commercial activation management  
• Drive point of purchase visibility through merchandizing etc

The ideal candidate must have:

• Ability to work independently as well as collaboratively in a fast-paced, high energy organization.
• Relevant Degree in Marketing. Minimum 6 years Brand management experience ideally in Pharma OTC
• Commercial savviness.
• Detailed knowledge on media (TV , OOH & digital)
• Experience in managing media & creative agencies
• Experience in working for channel management
• Proven ability to work in cross functional teams.
• Track record of proven success in previous and current position.
• Excellent verbal and interpersonal skills with the presentation and negotiation skills to go with it.
• Excellent planning and organizing skills.
• Self-motivated and able to work independently.
• Results oriented and able to meet tight deadlines
• Tenacity in the face of challenging expectations.
• Proven leadership skills in a functional role.
• Advanced computer skills - MS Excel, Word and PowerPoint

• High level of integrity and adherence to all compliance guidelines.
• Self-motivated and performance-driven
• Customer-focused
• Entrepreneurial and innovative.
• Egalitarian and trusting.
• Flexible and adaptive.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/