Brand Manager - Digital therapeutics and Innovation

At Dr Reddy's "Good Health Can't Wait"
By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.

Diversity, Equity & Inclusion
At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team.  We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.

Purpose:

The brand manager will assume end-to-end repsonsibility for the successful launch and commercialization of Digital Therapeutics in the South African market from a scientific and marketing perspective. The role will have a dual customer facing and office-based functionality.

Key Responsibilities:

Internal

• Project and product leader for portfolio and coordinates all cross-functional efforts to successfully deliver on the commercial launch and growth strategy for portfolio.
• Responsible for delivering gross sales for portfolio

External

• Funders- work closely with market access manager to secure funding for portfolio
• Key external experts - scientific data generation and dissemination
• Scientific societies - identify and leverage opportunities to partner with scientific societies to increase share of voice of Dr Reddy's within scientific community
• Key Accounts - Regularly engages with key accounts to ensure fulfilment of prescriptions and optimal customer care.
• Explore alternative go to market models, e-commerce and consumerization.

Behavioral Skills

• 'You demonstrate personal purpose in improving the patient journey, as well as a strong passion to bring value and impact to the healthcare ecosystem. Thanks to your system thinking abilities, you oversee patient journeys in their entirety and you leverage shared purposes of stakeholders to co-create solutions within the ecosystem.
• You are a true visionary, defining and embedding the strategy around creating better health outcomes for more patients faster, bringing a strong entrepreneurial mentality with outstanding partnering capabilities (coaching, consulting, ability to deeply listen, question and understand).
• Aspirational growth mindset: Ability to take calculated risks which will results in improved brand performance and growth, to ensure the product grows to its full potential.
• Demonstrate agility in work and comfortable to work in a fast-paced, ever changing environment with a great deal of ambiguity. 
• Ability to work effectively in a cross-functional team - across different departments and also cross-culturally. Can assume both a leadership role within the team as well as a a more operationally focused role.
• Takes initiative and is known to be a self-starter. Comfortable with self-guided learning.

Qualification:

• Medical Science or B. Commerce
• At least 3 years experience in a marketing role within pharma or prescription-based medical devices
• Experience with brand consumerization or e-commerce
• Advanced data analytics capabilities will be an advantage
• Qualification or experience in complex project management - required
• Excellent stakeholder engagement skills
• Experience with patient journey mapping
• Experience in launching innovative assets

Knowledge:

• 'Knowledge of medical devices regulations in South Africa
• Knowledge of new launch process
• Knowledge of funding landscape n South Africa
• Key Account Management
• Marketing excellence

Benefits Offered
At Dr Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.