Brand Manager (Derma)

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.
We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Summary
We are looking for a Product Manager to develop, implement, and maintain long-term strategies for high-potential products in our current and future portfolio, aiming to maximize market share and profitability through strategic planning and execution.

Roles & Responsibilities
• You will be responsible for conducting an in-depth evaluation of the competitive landscape and identifying opportunities for the organization. This involves defining key success factors and requirements necessary for a successful product launch and owning the product strategy document.
• You will define the commercial strategy for the product early on, including market access strategy and plan, and creating marketing materials.
• Your role includes supporting countries in generating local market access, if required, and executing market research activities to evaluate market potential and strategies.
• You will also identify and mitigate potential hurdles, threats, and risks, both at the front end and back end.
• You will ensure cross-functional alignment on forecasts, product volume capacity requirements, and launch preparation, including recommendations for long-term product-specific capacity investments.
• You will be accountable for the product's profit and loss (P&L), including profitability calculation reflecting product-specific sales and marketing costs and other investments before and after handing over to markets.
• Your role includes defining and monitoring the life cycle management strategy with development teams and optimizing product allocation for products under supply constraints.
• Your responsibilities extend to portfolio optimization and rationalization, involving commercial growth strategies, portfolio rationalization, and conducting in-depth costing analysis and improvement strategies to enhance overall performance.

Educational qualification: B.Pharm./M.Pharm. and MBA

Minimum work experience: 12-15 years of experience

Skills & attributes:
Technical Skills
• Proficiency in managing and coordinating development projects from initiation to completion, including setting project goals, timelines, resource allocation, and risk management.
• Experience in preparing for new product launches, including market analysis, competitor research, launch strategy development, and coordination with various departments to ensure successful market entry.
• Expertise in overseeing the entire lifecycle of commercial products, including product planning, pricing, positioning, and promotion to maximize profitability and market share.
• Experience in understanding market research, including market trends, customer preferences, and competitor activities for strategic decision-making.
• Knowledge of market access strategies and marketing tactics to ensure products are accessible to target markets and effectively promoted to healthcare providers, payers, and patients.
• Proficiency in sales and marketing strategies, including customer relationship management, lead generation, sales forecasting, promotional campaigns, and sales performance analysis.
Behavioural skills
• Ability to collaborate effectively with cross-functional teams, including R&D, marketing, sales, finance, and regulatory affairs, to achieve project objectives and deliver results.
• Strong leadership and communication skills, with the ability to influence stakeholders at all levels.
• Critical thinking and problem-solving skills for investigations and process optimization.
• Strong strategic thinking and decision-making skills.
• Attention to detail and ability to multitask in a fast-paced environment.