Search & display performance manager

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

Our OTC healthcare business is one of the pillars of our vision for building the future. Skincare brands Venusia and Depiwhite, Haircare brand Mintop, Oral care brand Vantej form the core of our personal care eCommerce business. Additionally, our strategic join venture with Nestle Health Sciences helps strengthen our Nutrition business through brands like Celevida, Nestle Resource and Nestle OptiFast.

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

As a Performance Marketing Executive within our eCommerce team, you will work closely with the Performance Marketing Lead and play a critical role in driving our eCommerce business by leveraging media touchpoints across Search, Display and Video. You will collaborate with internal brand teams, performance marketing agencies, eCommerce partners and multiple departments to create and execute impactful media strategies, not only on our DRL personal care portfolio, but also on our DRLxNestle Health Sciences JV portfolio.

Key Responsibilities:
Media Strategy, Budgeting & Planning:
- Working close with the Performance Marketing Lead to develop the BrandxPlatform media investment strategy, to deliver the expected business outcomes
- Maintain & deploy brand-wise platform-wise media budgets at monthly, quarterly and annual levels
- Manage all media estimates, POs and ROs end-to-end being the liaison between agency, platforms and internal stakeholders

Search Campaigns Planning, Execution & Reporting:
- Collaborate with the Performance Marketing agency to ensure timely execution of Search campaigns across Self-serve platforms
- Conduct keyword research using available tools and make recommendations for campaign optimizations accordingly
- Maintain daily/weekly/monthly Search performance reports of Managed platforms
- Analyze reports to identify what’s working and what’s not working; make recommendations for A/B testing of keywords/campaigns/creatives/copies, etc.

Display Campaigns Planning, Execution & Reporting:
- Brief respective brand teams and ensure delivery of platform-wise creatives as per plans
- Share budgets, creatives and other media inputs in a timely manner with platform POCs for execution; maintain creative repository
- Ensure on-platform visibility plans are getting executed as per plan with the creatives as planned
- Maintain monthly performance reports at platform x campaign x creative level
- Analyze reports to identify what’s working and what’s not working; make recommendations for A/B testing of campaigns/creatives, etc.

Site Merchandising & Consumer Journey Optimization:
- Conduct regular keyword research to optimize PDP titles, descriptions and bullet points
- Study competition PDPs and make recommendations for the optimal catalogue images and A+ content on our PDPs
- Deploy fresh PDP content and ensure consistency of PDP content deployment across platforms
- Optimize consumer journey on Brandstores by suggesting the right wireframes for meeting brand objectives; co-ordinate on creatives with Brand teams, as needed

Qualifications:
 Bachelor's degree in Marketing, Business Administration, or related field
 2+ years of experience in e-commerce merchandising and e-commerce marketing
 Proficiency in e-commerce platforms, SEO/SEM, and analytics tools
 Strong analytical skills and data-driven mindset
 Excellent communication and teamwork skills
 Ability to multitask and manage multiple projects simultaneously