Sales Force Effectiveness Manager

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Position Overview: The Country SFE Manager will be responsible for driving sales force productivity and commercial excellence within the country. This role focuses on data-driven insights, process optimization, and sales performance management to ensure the sales team operates at peak effectiveness. The incumbent will collaborate with the in-country Sales, Marketing, to design and implement SFE initiatives aligned with business objectives. The role also works very closely with the CoE teams based in Hyderabad, India.
Key Responsibilities:
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Sales Force Strategy & Deployment
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Design and maintain territory alignment and resource allocation models.
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Develop call planning and frequency strategies to maximize customer coverage.
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Performance Management & Analytics
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Define and track KPIs for sales force productivity and effectiveness.
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Build dashboards and reports using tools like Power BI to provide actionable insights.
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Incentive Compensation
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Support design and administration of incentive schemes in collaboration with HR and Finance.
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Monitor payout accuracy and assess incentive effectiveness.
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Process Excellence
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Standardize SFE processes and tools to ensure consistency and scalability.
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Drive continuous improvement in sales operations and reporting.
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Stakeholder Engagement
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Partner with Sales and Marketing leadership to align SFE initiatives with business priorities.
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Act as a trusted advisor on sales force optimization.

Qualifications & Experience
Education: Graduate degree in Business, Life Sciences, or related field.
Experience:
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10+ years overall experience, with minimum 3 years in core SFE roles (territory design, incentive planning, performance analytics).
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Experience in pharmaceutical or healthcare industry required. Excellent communication, interpersonal, and presentation skills.
Technical Skills:
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Proficiency in analytics tools (Excel, Power BI, or equivalent).
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Familiarity with CRM systems and field force automation platforms.
Key Competencies
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Strong analytical and problem-solving skills.
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Ability to influence and collaborate across functions without direct authority.
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Excellent communication and presentation skills.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.