Orchestration Specialist

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Role Summary

The Orchestration Specialist is responsible for executing and optimizing GenAI-enabled omnichannel journeys across approved digital channels. The role focuses on content tagging, channel configuration and journey execution using platforms such as SFMC and Bynder.

Key Responsibilities

• Apply foundational understanding of the pharma industry and regulated marketing communications to ensure compliant journey execution
• Interpret marketing plans, brand objectives, and HCP engagement dynamics to accurately operationalize campaign intent within SFMC journeys
• Define and manage HCP entry and exit criteria, eligibility rules, and journey progression logic based on behavior, consent status and engagement signals
• Implement and enforce frequency caps, contact policies, and channel prioritization rules
• Support next-best-action (NBA) and next-best-message (NBM) execution by embedding analytics-driven recommendations into SFMC journeys
• Partner closely with CRM, data, consent, analytics, and content teams to ensure accurate data flows and compliant journey execution
• Configure and execute omnichannel campaign journeys in Salesforce Marketing Cloud (SFMC) as defined in campaign planning
• Tag all campaign content in SFMC to enable tracking and performance measurement
• Enter required orchestration parameters in SFMC to map content to the correct stages of the journey
• Perform end-to-end journey validation and quality checks in SFMC prior to campaign launch
• Launch campaigns on SFMC and support post-launch execution stability and approved updates

Qualifications and Skills

• Degree in Marketing, Digital marketing, Business, Engineering, or related field Skills

• 10 years of experience in digital marketing operations, campaign execution or orchestration roles in Pharma, OR FMCG, Banking or similar industries (Alternate industries)
• Strong working knowledge of Salesforce Marketing Cloud orchestration workflows and DAM systems (e.g., Bynder)
• Experience with designing workflows/drip-campaigns on CRM platforms like Salesforce and/or other platforms
• Experience executing multichannel campaigns (email, messaging, digital touchpoints)
• Understanding of pharma industry, pharma marketing plans, brand objectives, and HCP engagement dynamics
• Ability to operationalize analytics-driven insights into orchestration strategy
• High attention to detail and ability to operate in regulated, compliance-driven environments
• Strong coordination and stakeholder management skills
• Comfort working in GenAI-enabled marketing and orchestration ecosystems

Good to have:

• Understanding of HCP segmentation and personalization logic
• Exposure to AI- or rules-based content selection and journey optimization

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/