Head of Marketing – Launch Incubation

Context:

Dr.Reddy’s in its journey to move from #10 rank to #5 rank in the Indian Pharma Market, has turbocharged its product innovation agenda. Under this effort, Dr. Reddy’s has lined up a strong list of innovative launches for the India market in the next 5 years either through own R&D or partnerships with global innovator companies.

To ensure these innovative launches reach their fullest potential in the Indian market, Dr.Reddy’s strongly believes in the importance of robust pre-launch medico-marketing, marketing, and market access activities. In this regard, Dr. Reddy’s has setup a dedicated “Launch Incubation” cluster to focus on the pre-launch activities for the innovative launches.

This team will be compromised of talented marketing professionals who will work with the rest of the organization (medical, market access, R&D, supply chain, regulatory) to create an integrated pre-launch plan and ensure the relevant stakeholder network (doctors, payers, institutions, associations, regulators) is sufficiently engaged to ensure timely and rapid adoption of the products.

Job Title: Head of Marketing –Oncology - Innovative Assets (Launch Incubation)

Reporting to: Cluster Head (Launch Incubation)

Team size: 2-3 Group Product Managers

Location: Hyderabad

Context:

Dr.Reddy’s in its journey to move from #10 rank to #5 rank in the Indian Pharma Market, has turbocharged its product innovation agenda. Under this effort, Dr. Reddy’s has lined up a strong list of innovative launches for the India market in the next 5 years either through own R&D or partnerships with global innovator companies.

To ensure these innovative launches reach their fullest potential in the Indian market, Dr.Reddy’s strongly believes in the importance of robust pre-launch medico-marketing, marketing, and market access activities. In this regard, Dr. Reddy’s has setup a dedicated “Launch Incubation” cluster to focus on the pre-launch activities for the innovative launches.

This team will be compromised of talented marketing professionals who will work with the rest of the organization (medical, market access, R&D, supply chain, regulatory) to create an integrated pre-launch plan and ensure the relevant stakeholder network (doctors, payers, institutions, associations, regulators) is sufficiently engaged to ensure timely and rapid adoption of the products.

Job Summary:

We are seeking a visionary and strategic Head of Marketing to lead the marketing efforts for our “Launch Incubation” cluster, focusing on innovative assets within the non-oncology therapy areas (e.g., Dermatology, Diabetes, and Gastroenterology).

This role will involve developing integrated marketing plans to bring innovative products to market, executing pre-launch activities, and ensuring adequate hand-off to the line marketing and sales teams for breakthrough launch uptake.

The key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch.

Key requirements:

Deep functional expertise in

• Foundation insighting based on patient journey
• Brand strategy and positioning
• HCP segmentation and targeting
• Omni-channel marketing and engagement plan
• Patient support programs

Strong leadership and collaboration skills to work with Medical team on

• Medical strategy and messaging
• Evidence generation
• Indication expansion strategy
• KOL advocacy

Mature leadership and alignment skills to work closely with line marketing and sales teams for

• Building HCP segmentation and targeting plan
• Ensuring strong KOL and association engagement plan before launch
• Ensuring robust alignment on key commercial decisions

Strong understanding of Market access modalities

• Understanding payer landscape
• Building value dossier
• Accessing reimbursement business
• Building early access programs

Effective external stakeholder engagement & partnerships

• Engaging with key stakeholders, including doctors, patient advocacy groups, industry experts, and potential partners, to build strong relationships that drive growth and visibility for innovative assets.
• Collaborating with external agencies, consultants, and innovation partners to optimize marketing campaigns, extend reach and manage assets product life cycle.

Inspirational team leadership & cross-functional collaboration

• Leading and mentoring a team of talented marketing professionals
• Fostering cross-functional collaboration with R&D, BD, marketing excellence, commercial excellence, medical, HR, line marketing and sales teams to ensure cohesive execution of pre-launch activities in line with business objectives

Qualifications & Skills:

• Bachelor’s in a STEM area
• MBA from reputed institute

Experience:

• 10-15 years of core marketing experience
• Proven track record of launching and building innovative products.
• Deep therapy expertise in atleast one of the following therapy areas - Oncology

Skills:

• Strategic thinking skills
• Strong analytical skills
• Deep problem solving skills
• Ability to translate complex innovations into compelling marketing narratives
• Excellent team management capabilities
• Resilience in managing uncertainties
• Courage to make bold moves
• Ability to work smoothly in a matrix environment

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/