Group Brand Manager - Nutrition

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

            Job Title: Group Brand Manager 

             Reporting to: Marketing Head

              Location: Hyderabad

Job Description:

We are looking for a highly-creative & dynamic Group Brand Manager to lead the Nutrition Agenda for Dr. Reddy’s Nutrition.

• Develop and Implement world class, progressive marketing plans for Dr. Reddy’s Ltd. Nutrition Business that align with the Category/Brand strategy, brand roadmaps and business plans. These should include consumer and patient segmentation and sizing analysis, marketing and media strategy
• Experience in identifying target audiences and devising effective campaigns with excellent understanding of the full marketing mix and strong analytical skills partnered with a creative mind. Data driven thinking with an affinity for numbers.

Responsibilities:

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Work closely with India & EM Markets with a team of marketing people on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics. Develop and monitor campaign budgets.
• Prepare accurate reports on marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Data driven marketing exposure including use or knowledge of marketing technologies.
• Identify the latest trends and technologies affecting the industry.
• Work with nutrition teams to brainstorm new and innovative growth strategies.

Requirements:

• Bachelor’s degree or relevant field with MBA/PG Diploma in Marketing or Digital
• A minimum of 7 years’ experience in a digital marketing or advertising position in a reputed company or agency
• Background in FMCG/ Food & Beverages. Exposure to Nutrition business is preferable
• Strong grasp on current marketing tools and leading integrated digital marketing campaigns from concept to execution.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

Required Behavioural Competencies

• Entrepreneurial mindset
• Strategic Thinking
• Networking and People agility
• Communication – interpersonal skills
• Results Oriented / Responsibility for Results
• Change management 
• Customer Orientation

Requirements:

• Bachelor’s degree or relevant field with MBA/PG Diploma in Marketing or Digital
• A minimum of 7 years’ experience in a digital marketing or advertising position in a reputed company or agency
• Background in FMCG/ Food & Beverages. Exposure to Nutrition business is preferable
• Strong grasp on current marketing tools and leading integrated digital marketing campaigns from concept to execution.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/