Group Brand Manager - Mintop

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.
We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Key Responsibilities:

Topline & Bottom line achievement

- To Drive Mega brand Growth and Performance

- Optimize Promo spend for Desired ROI

- Prepare Brand Wise Quarterly Visual Aid:

o Brief ad agency on the product

o Evaluation and selection of draft concept out of 3-4 designs submitted by the agency

o Evaluate a detailed Visual Aid with the agency before finalization

o Send the visual for printing

o Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.

- Quarterly communication of Visual Aid to the field force

o Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.

o Periodical circulars about brand’s achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call.

o Conduct Quarterly briefing sessions of .5 – 1day in each zone to ASM’s on brand communication/ inputs.

o Monthly planned visit to select areas for review meetings to further reinforce brand communication.

- Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing

o Allocate promotional budget brand wise and promotional mode wise

o Plan for quarterly inputs and mode of inputs

o Vendor selection

o Negotiate with multiple vendors for cost effective input selection

o Coordinate with selected vendor on agreed time, quality and quantity supply of inputs.

o Allocate inputs geography wise.

o Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation

Continuous monitoring of the planned activities and reorganization of promoted initiatives to improve cost without affecting top line.

New Product Launch ( As and when required )

- Identify potential areas of New Product Launch in the assigned therapy through:

o ORG CMARC trends

o Doctor feedback in joint work/ CME/ conferences

o Field manager’s feedback

- Analyze market potential for the identified new product through historical ORG-CMARC

- Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume and right price.

- Work with finance to validate the profitability/ viability of the product

- Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head

- Coordinate with packaging, FR&D for product features finalization.

- Prepare sales projection, sampling plan for at least 6 months – 1 year from launch.

- Prepare stock allocation and ensure proper distribution in all geographies through SCM.

- Parallel, finalize on promotional activities, input plan, Visual Aid etc. and work towards a launch as per the agreed timelines with NPD Project manager.

- Ensure regional launch meetings for the new product through RSM’s.

-Analyze SMSRC Rx trend and drives leadership position (jump in ranking, growth more than market) for the brand thru field force

Key Personal Attributes:

• Strong negotiation and influencing skills

• Networking skills

• Creative and Innovative 

Educational qualification: B.Pharm/ M.Pharm / MBA
Minimum work experience:
7+ years of marketing experience
Skills & attributes & Critical Exposures
Functional Skills
• Market Access Strategy
• Customer Value Propositions
• Regulatory Requirements
• Portfolio Optimization
• Product Marketing
• Brand Strategy
• Brand Architecture
• Brand Representation .
Resident Skills
• Business Acumen
• Storytelling
• Data Analysis
• Project Management
• Regulatory Requirements
Behavioural skills
• Adaptability to manage dynamic challenges effectively.
• Collaboration and teamwork to achieve shared objectives.
• Clear and impactful communication to build strong relationships.
Critical Exposures
• Rx brand management stint is desired, ideally handing brands >25  Cr INR or its geographically equivalent 
•  Stint in area/regional level sales role with exposure to multiple therapy segments/products is desired
•  Exposure to medical regulation, international geographies, and/or digital marketing is preferred

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/