Group Brand Manager- Immunotherapy

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

**Roles & Responsibilities**

• Drive strategy and execution for 3-4 key indications within the immunotherapy portfolio, ensuring alignment with Annual Operating Plan and revenue targets.
• Partner with the medical team to develop comprehensive indication positioning strategies and create discussion guides for the sales force to enhance product knowledge and competitive positioning.
• Develop and deliver training programs for the sales team, including product manuals and competency assessments, conducted at regular intervals to ensure consistent messaging and effective rebuttals.
• Lead branding and promotional initiatives by conducting market research, defining positioning strategies, and collaborating with advertising agencies to execute integrated marketing campaigns that support business objectives.
• Identify, design, and execute Continuing Medical Education (CME) programs by engaging key opinion leaders and healthcare professionals, fostering strong relationships that enhance brand visibility and credibility in the market.
• Monitor market trends, competitor activities, and sales performance metrics to inform strategic decisions and optimize portfolio performance.
• Manage allocated budgets effectively, ensuring optimal resource allocation and cost control across all brand initiatives.

Educational qualification-A graduate degree in any Science stream 

Minimum work experience- 6-8 years of experience in Product Management in pharmaceutical

Skills & attributes
Technical Skills 
• Oncology background is mandatory & preferably immunotherapy

Understanding of Indian Pharmaceutical industry- competition, customer behaviour and prescription habits.
• Strategic mindset to develop and implement long-term product strategies that align with the company's overall business objectives.
• Analytical skills to assess market trends, competitor activities, and customer needs for the products in the portfolio.
• Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio.
• Excellent communication skills to convey complex scientific and medical information to diverse audiences, including healthcare professionals, internal teams, and stakeholders.
• Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies.
• Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates.
Behavioral Skills:
• Proactive and visionary mind-set
• Strong networking skills
• Effective people management abilities
• Adaptability and change management skills
• Strategic orientation and decision-making capabilities

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/