Experience Strategist

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

As an Experience Strategist at Dr. Reddy's Internal Experience Design Studio, you will play a key role in designing delightful experiences for our customers across various businesses and products in multiple markets. You will collaborate with multiple departments to create and implement strategies that enhance customer and patient journeys, ensuring that every interaction is meaningful and impactful.

Key Responsibilities:

• Develop and execute experience strategies that elevate the customer and patient journey across various touchpoints.
• Conduct user research to understand customer and patient needs, pain points, and behaviors.
• Create user personas, journey maps, and experience blueprints to guide design decisions.
• Collaborate with cross-functional teams, including product managers, engineers, and marketing, to align experience initiatives with business objectives.
• Lead the design process from concept to execution, ensuring consistency and high-quality outputs.
• Conduct usability testing and gather feedback to iterate on designs and improve the overall experience.
• Monitor and evaluate the effectiveness of experience strategies through performance metrics and feedback.
• Stay updated with industry trends, best practices, and emerging technologies to inform and inspire innovative experience approaches.
• Mentor and guide junior team members, fostering a culture of creativity and excellence within the studio.

• Bachelor's degree in Design, User Experience, Interaction Design, or a related field.
• Proven experience as an Experience Strategist or similar role, preferably within the healthcare or pharmaceutical industry.
• Strong portfolio showcasing successful experience strategy projects.
• Proficiency in design tools such as Adobe Creative Suite, Sketch, Figma, or similar.

Who are we:

We are Studio 5B, an innovation and design centre at Dr. Reddy’s where we believe that access to medicine is a right, not a privilege. Our legacy spanning over 30 years, in more than 20 countries, with a dedicated team of 20,000 people, bonded together through time, geographies and differences, by one purpose - 'Good Health Can't Wait'. 'Good Health' is our goal. Medicines are not just molecules, but a means to help patients regain their health. We have the ethical and moral imperative to ensure good health can be delivered to those who need it, and to promote wellness among them. 'Can't Wait' reflects our commitment to act with speed to find innovative solutions that address the unmet needs of patients, and to accelerate access to much-needed medicines for people around the world. We want to collaborate with individuals strongly believing in empathy driven design innovation in our endeavour of going beyond the pill and looking at continuum of care.