Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.
We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.
Job Summary
The Trade Marketing Executive is the key executioner of the Annual Customer Marketing Plan. The incumbent needs to be shopper centric and define local standards for the brand’s availability & execution across markets. The incumbent owns a part of the execution in all channel for all sales and activation (Assortment, Merchandizing, Promotions) working collaboratively with marketing, supply chain and channel sales teams. He/ She is responsible for bringing the marketing plans alive On-Ground. He/she is also responsible for organizing necessary infra and resources, identification of geography wise opportunities and business drivers, monitoring trade spends to achieve business objectives. Setting up agency network with respect to manpower, creative agencies also falls under the ambit of this role.
Roles & Responsibilities
- Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups
- Choice & execution of the retail visibility element rests with the incumbent
- Responsible for hygiene & program deliverables of the promoter & merchandiser program.
- Visual Merchandising: Effective execution of ATL & BTL activities, product display support
- Execute local exhibitions, trade fairs, events and local conferences
- Ensuring that financial hygiene is maintained and executing annual, quarterly and monthly spends as per plan
- Keep immaculate track of PR, PO, GRN, Invoice Processing & payment
- Track Return on Investment for executed activities
Educational qualification -
- MBA with min 1 year of experience
- Analytical Skills & Ability to execute on mass scale
Technical Competency:
- Knowledge of current trade marketing trends, and with promotional mechanism relevant to different customer groups.
- Demonstrated experience in branding and communication activities.
- Experience in running promoter & merchandiser programs managing input measures (logins, attendance, pitch) & Output measures (RoI, Spend effectiveness)
- Proven experience in other trade marketing activities like events, sampling activities
- Proficient in Excel & Power-point
Behavioral Competency:
- Proactive, result oriented, owns the work, takes initiatives on his/her own
- Excellent communication skills – should be able to interact with multiple stakeholders
- Excellent analytical, problem solving and negotiation skills
Should be able to think On-The-Go
Key Stakeholders:
- Cross Function – Supply Chain Teams, Commercial team, Brand Marketing
- Within Function – KAMs
- External: Manpower agencies, Creative & Fabrication agencies, event management agencies
About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.
Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/
Latest jobs
Salary
Location
Delhi
Type of Working
Full Time
Job Family
Institution & Channel Sales
Business Unit
GG INDIA
Location
Delhi
Years of experience
12 - 20
Description
Strategic Planning & Business Development:Develop and execute a national strategy to grow institutional business with government entities such as central (CARE Accounts) and state accounts, public hos
Reference
8bf14dbd-3a55-4910-bee8-3fb93f18fc5b
Expiry Date
01/01/0001
Salary
Location
Hyderabad
Type of Working
Full Time
Job Family
Sales Support
Business Unit
GG INDIA
Location
Hyderabad
Description
JDAccount Manager About the Business: E-Pharmacy business contributes to ~2.5% of IPM and growing at a 20%+ CAGR. Dr.Reddy’s wants to establish and scale up the E-Pharmacy business play and emerge as
Reference
3cc37a25-721e-432d-9458-2e50f93e8ced
Expiry Date
01/01/0001
Salary
Location
Johannesburg
Type of Working
Full Time
Job Family
Field Sales - Primary/ RX
Business Unit
GG EM
Location
JOHANNESBURG
Description
The job incumbent will be responsible for the following within the GI and Respiratory Team Selling, detailing and promoting products, in a designated area, to targeted private sector clients.Assisti
Reference
0ea982e6-e8a2-4282-829f-21bd00160fba
Expiry Date
01/01/0001
Salary
Location
Ahmedabad
Type of Working
Full Time
Job Family
Medical Affairs & Information
Business Unit
GG INDIA
Location
Ahmedabad
Years of experience
0 - 1
Description
Job Summary We are looking for the Primary scientific face of the organization to ‘Thought Leaders’ & physicians for a given therapy area. You will be responsible for Identification, mapping and prof
Reference
b2a237fc-c5bc-4444-bd94-f41a5205718b
Expiry Date
01/01/0001
Salary
Location
Hyderabad
Type of Working
Full Time
Job Family
Talent Acquisition
Business Unit
Corporate
Location
Hyderabad
Description
Collaborate with hiring managers to understand specific leadership hiring needs, positions specific details need and provide tailored recruitment solutions.Collaborate with the TA Lead and Talent Advi
Reference
90937c9e-aab6-45e5-a750-2d18cf800811
Expiry Date
01/01/0001
Salary
Location
Bengaluru
Type of Working
Full Time
Job Family
Medical Affairs & Information
Business Unit
GG INDIA
Location
Bengaluru
Years of experience
0 - 1
Description
Job Summary We are looking for the Primary scientific face of the organization to ‘Thought Leaders’ & physicians for a given therapy area. You will be responsible for Identification, mapping and prof
Reference
6de8624b-5865-488f-a019-aacec9fb9491
Expiry Date
01/01/0001
Salary
Location
Mumbai
Type of Working
Full Time
Job Family
Product Marketing & Management
Business Unit
GG INDIA
Location
Mumbai
Description
Job SummaryWe are looking for a dynamic and experienced Group Product Manager responsible for identifying new product opportunities, developing business cases, and implementing positioning strategies
Reference
e30bde9b-d947-46ff-9837-095c1c0aae7e
Expiry Date
01/01/0001
Salary
Location
Johannesburg
Type of Working
Full Time
Job Family
Marketing Generalist
Business Unit
GG EM
Location
JOHANNESBURG
Description
Purpose:The brand manager will assume end-to-end repsonsibility for the successful launch and commercialization of Digital Therapeutics in the South African market from a scientific and marketing pers
Reference
81a5d314-9e12-456b-bc95-df50a1650a24
Expiry Date
01/01/0001
Salary
Location
Hyderabad
Type of Working
Full Time
Job Family
Preclinical
Business Unit
IPDO
Location
Hyderabad
Description
Job Summary:We are looking for a skilled, enthusiastic and experienced Scientist to join our Immunogenicity team. This role supports the nonclinical development of complex generics and differentiated
Reference
931fbab3-95d4-4549-ad97-d73dd0a5fe9b
Expiry Date
01/01/0001
Salary
Location
Pydibimavaram
Type of Working
Full Time
Job Family
Quality Control
Business Unit
GMO
Location
Pydibimavaram
Years of experience
12 - 20
Description
Job Summary We are seeking an individual to lead the stability samples receipt and planning the analysis of stability samples, manage incidents and investigations, approve documents, and ensure labor
Reference
ccba427e-dd11-454e-88ab-0ab7b45513ac
Expiry Date
01/01/0001
Jobs you have shown an interest in