Digital Marketing Manager

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

"

Job Description – Digital Marketing Manager

The primary role of this candidate will be to drive digital marketing and Omni channel marketing by supporting and guiding country teams across Rx and OTC portfolios: 

Ideal person: 

• To Support Digital Marketing Initiatives and OCM for Rx and OTC Business. Responsible for creating a strategy for integrating digital with multi channels, whilst remaining tactically involved in the execution of programs with local countries in order to achieve brand objective.
• Drive development of Global Digital Assets like HCP Engagement Portals, Apps etc.
• Conceptualise, Develop and get the Digital campaigns executed and measure the results   based on target KPIs for the Initiatives.
• Share insight and analysis with country team which can be leveraged for managing digital assets way forward for the brand
• Work closely with cross functional teams across Regulatory, Medical, Analytics, technology marketing and Legal to ensure digital marketing activities remain compliant with DRL policies
• Project Manage the digital platform and OCM content development and creatives. Review the results and work of country teams and initiate required interventions for best results. Suggest the required changes in campaigns or the plans to the country digital/OCM lead.
• Connect the dots of Omni channel with integrations and synchronize Digital, traditional and F2F channels for maximum impact.
• Develop, agree and track key KPIs for digital initiatives. Build strong analytical capabilities in the ecosystem, by defining “what to measure” and “How to measure” for each digital initiative across search, social, display & mobile.

Business Understanding: Understanding of Healthcare Marketing., Pharma Business understanding, Strong in understanding technology and Martech, Marketing Principles, Cross-functional and cross country team collaboration.

Key Personal Attributes:

• Interpersonal Skills
• Self-starter
• Quick learner
• Collaboration and teamwork
• Communication skills
• Influencing and negotiating skills

 Educational & Experience:

• 6-9 years of Work Experience
• Experience in Digital marketing
• MBA from reputed institute

" Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/.