Brand Manager - International Markets

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

We are seeking an experienced and dynamic Business Manager to ensure successfully driving marketing initiatives, developing, and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the CFT team across BUs i.e., Portfolio, RA, SCM, CoE, Legal & compliance team for supporting smooth business operation. Ready to travel to different countries and work in dynamic international business environment. 

Roles & Responsibilities: 

Brand management:  

1. Driving marketing activities in assigned markets (countries) in co-ordination with local teams and business partners.  

1. Marketing planning for key brands, preparing scientific marketing materials and communication with medical affairs team. 

1. Product performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction. 

1. Interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth. 

1. New product launch planning and execution, by preparing product launch materials, coordinating launch meetings, organising launch events (CMEs/Pharmacist meeting), training the sales force, and tracking product performance. 

1. Implementation of new initiative in sales and marketing etc. (DRL best practices)  

1. Travelling to countries for new launches, Field work and Products training.  

1. Co-ordination with sales teams and review of field activities tracking of implementation of agreed plans. 

New product evaluation:  

1. Analysis of available data set of the countries for new product evaluation, Filing and introduction  

1. Market assessment of TAs, Molecules, and analysis of competitive landscape for new launches 

1. Driving new products evaluation with CFT team i. e. Portfolio, Regulatory Affairs, Project managers, Medical Affairs. 

1. Conducting market research (primary & secondary), meeting various stakeholders (Partners, Doctors, Retailers etc.) in country for new product introduction  

Strategy: 

1. Regular market data analysis for business performance, competition tracking 

1. Develop and update 5 years rolling start plan for assigned geography.  

1. Preparing management presentation – Budget PPT, MRMs, QRMs 

1. Primary and secondary sales analysis, Tracking inventory & DOH. 

1. MIS & tracking promo expenses  

Operation support: 

1. Co-ordination with internal functions i.e., CoE, Finance, Compliance, Legal, Pharmacovigilance, logistics, procurement teams for day-to-day functioning and decision making.

Qualifications: 

Educational qualification- Science/Pharma graduate with MBA in Marketing/International Business 

Minimum work experience- 5-7 years of experience in marketing/Brand/Product management. Relevant international business experience /Sales experience will be an added advantage however, not limitation. 

Skills & attributes 
Technical Skills: 

1. Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources. 

1. Ability to analyse market trends, competitor activities, and customer needs within the generics market. 

1. Strong problem-solving skills to address regulatory challenges, market access issues, and product-related issues. 

1. Basic understanding of anatomy and physiology. 

Behavioural Skills: 

1. Strong interpersonal skills, facilitating positive relationships with cross cultural teams and effective communication. 

1. Demonstrates proficiency in presenting information, ideas, or data effectively to others. 

1. Good analytical skills, enabling interpretation and analysis of information for decision-making. 

1. Result oriented and with a work ethic of delivering on-time and in scope. 

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/